Maxell "Blown Away"Le Corbusier LC2: The ads depict a man sitting low in a LC2 high armed chair (on the
right side of the screen) in front of, and facing, a Bang & Olufsen
stereo
In the 1980s, Maxell became an icon of pop culture when it produced advertisements popularly known as "Blown Away Guy" for its line of audio cassettes. The original campaign began as a trade ad in 1978 and was made into TV spots in 1979 which ran throughout the 1980s.
On December 12, 2005, Maxell decided to bring "Blown Away Guy" back due to its popularity.As Maxell now makes blank DVDs and CDs, headphones and speakers in
addition to mainstays such as blank audio and video tape, the ads have
been updated with photos of iPods and accessories underneath the image.
"Get blown away" is the headline while copy urges consumers to use
Maxell accessories to "make your small iPod sound like a huge audio
system."
An NYTimes article covers the brand bringing back the advertisment since the original ad aired in 1978
Here is a video of the original commercial.
And here is the original poster of Corb's LC2 getting some worldwide commercial exposure.
Disclaimer: Not associated with or endorsed by Cassina or representatives of Le Corbusier or his foundation, this site is meant to be a community resource for his work.
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